Case Study:

Background: Smokin Datil was struggling with high advertising costs and low returns. In the three months before partnering with Cuda Digital, their ACOS (Advertising Cost of Sales) ranged between 306% and 489%, while their ROAS (Return on Ad Spend) was between 0.2 and 0.33.

Partnership: Cuda Digital took over management of Smokin Datil’s Seller Central campaigns on May 21st. Within the first 60 days, through strategic campaign creation and optimization, significant improvements were achieved.

60 Day Results:

• ACOS Reduction: The ACOS dropped dramatically to an average of 55%.
• ROAS Improvement: The ROAS increased to 1.81.
• Increased CTR: Click-Through Rate (CTR) increased by over 50%.
• Ad Spend Sales Growth: Ad spend sales surged by more than 50%.
• Enhanced Organic Performance: Both organic ranking and sales improved, along with an increase in reviews and ratings.

These impressive results highlight the effectiveness of Cuda Digital’s targeted approach. As Smokin Datil’s organic ranking continues to climb, Cuda Digital will further focus on lowering ACOS, increasing ROAS, and driving overall brand growth.